Rainy days like today are always forcing us to find out what types of activities Destin and 30A have to offer indoors. I don’t remember how I ended up on the South Walton Fashion Week (SWFW) website on my quest to indoor activities but nonetheless one click leads to another and another. Then all of a sudden you’re a million pages deep and so far from where you started. Please don’t tell me I’m the only one this happens to!
Anyway, looking at this year’s SWFW reminded me of the South Walton Fashion Week Video Alan shot and edited back in 2013. The best part about this video? You don’t have to love fashion – or even like it – to enjoy the video he made.
Sure, you’ll see everything one would expect to be at fashion week. Models getting their hair and make up done, people sitting in chairs around a catwalk and even people enjoying well crafted cocktails. More than that, you see how artistic and creative Alan is when filming and editing.
As you watch, there are so many instances you might think, how did he get that on camera? At first one might say it’s just luck. In reality, Alan has a vision of the final commercial event video in mind from the beginning to make sure he captures all the right moments. Observing the tone and energy of the event he has to plan to catch someone’s wrist with a VIP band on it or match the timing perfectly to get someone holding their phone up recording a clip of the fashion shows. Those details don’t accidentally make it into the footage, they are put there intentionally.
We’ve named two of the details Alan shot and then carefully edited into the South Walton Fashion Week Video. Can you find any others? Tell us in a comment below!
To see more of our commercial video work along with our wedding videos and real estate video click here.
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