Last month, a client arrived at our studio 15 minutes early, garment bag in hand, with three outfit options and a list of questions on her phone. She had done her homework, and it showed in her final images. That level of preparation made the entire session feel relaxed and productive, and her portraits turned out exactly as she had envisioned. We love when clients arrive feeling confident rather than uncertain, so we put together this guide to answer the questions we hear most often about how to prepare for headshots.
Whether you are updating your LinkedIn profile, building a new website, or simply want a polished image that represents who you are today, a little planning goes a long way. Below, you will find answers to the questions our clients ask us again and again, from wardrobe choices to what happens on the day of your session.
In This Post
What Should I Wear to My Headshot Session
Hair and Makeup Questions
Timing and Scheduling Your Session
What to Expect During the Shoot
After Your Session
What Should I Wear to My Headshot Session
This is by far the most common question we receive, and it makes sense. Your clothing sets the tone for your portrait and communicates something about who you are before anyone reads your bio or hears you speak. The good news is you don't need to buy anything new. Most people already own the perfect pieces.
We recommend solid colors over busy patterns. Subtle textures, such as a knit sweater or a linen blazer, photograph beautifully, but loud prints can distract from your face. Jewel tones, deep blues, soft greens, and classic neutrals tend to work well across a range of skin tones and backgrounds. Avoid bright white tops, which can reflect too much light and wash out your features, and skip anything with large logos or graphics.
Fit matters more than brand. A well-fitting shirt or blouse creates clean lines around your shoulders and neckline. If you are unsure, bring two or three options, and we can help you decide once you arrive. Many clients bring a more casual option and a more polished one so they have variety in their final gallery.
One detail people often overlook is the neckline. V-necks and scoop necks can be flattering because they draw attention toward your face. High crew necks can work well, too, depending on the overall look you want to achieve. Collared shirts are a classic choice for corporate and executive portraits.
If your industry has a particular dress code, lean into it. A real estate agent might wear a blazer, while a yoga instructor might choose something more relaxed. The goal is to look like the best version of yourself in your professional context.
Hair and Makeup Questions
We often hear clients ask whether they should get their hair and makeup done professionally before arriving. The answer depends on your comfort level and how you typically present yourself. If you rarely wear makeup, a full glam look might feel unfamiliar and show up as discomfort in your expression. On the other hand, if you love a polished look and feel most confident with professional styling, it can absolutely enhance your session.
For makeup, we suggest aiming for a slightly enhanced version of your everyday look. Matte or satin finishes can help minimize unwanted shine under studio lights. A little extra definition around the eyes and a natural lip color can go a long way. If you hire a makeup artist, let them know the photos are for professional headshots so they can adjust their approach accordingly.
For hair, come with it styled the way you normally wear it. If you are due for a cut or color, schedule that appointment at least a week before your session so everything has time to settle. Freshly cut hair sometimes looks too precise, and new color may need a few washes to look the way you prefer. Bring a small brush or comb and any products you use for touch-ups. We will have a mirror available so you can check your appearance between setups.
Men often ask about facial hair. If you typically have a beard, keep it. If you are usually clean-shaven, shave the morning of your session. The key is to look like yourself so people recognize you when they meet you in person.
Timing and Scheduling Your Session
Clients frequently ask how far in advance they should book and what time of day works best. We recommend booking at least two weeks ahead, especially if you need the images by a specific deadline. This gives you time to plan your wardrobe, schedule any grooming appointments, and prepare without feeling rushed.
As for the time of day, it depends on whether your session is in our Freeport studio or at an outdoor location. Studio sessions offer consistent lighting regardless of the hour, so you can choose a time that fits your schedule. If your session takes place outdoors along 30A or the Emerald Coast, early morning or late afternoon often provides the softest, most flattering natural light. Midday sun can create harsh shadows under the eyes and nose, which is rarely the look anyone wants for a professional portrait.
Not sure where to have your session? You do not need to find a location on your own. We offer a private portrait studio in Freeport, Florida, as well as a mobile studio option that brings the photography experience to your chosen location. During your planning conversation, we can discuss your goals and help determine the best setting for your portraits.
Another timing question we hear is how long the session itself takes. Most headshot sessions run between thirty minutes and an hour, depending on the session type and package. This includes time to settle in, try different expressions and angles, and change outfits if you brought options. We never want you to feel rushed because your comfort and confidence in front of the camera matter.
If you are preparing for a specific event, product launch, or career transition, let us know when you book. We can discuss your timeline and help you plan ahead so your images are ready when you need them.
What to Expect During the Shoot
Many clients tell us they feel nervous before their session, especially if they have never had professional photos taken. That is completely normal, and we want you to know that guiding you through the process is part of our job. You do not need to know how to pose or where to look. Our photography team will direct you every step of the way.
When you arrive, we will chat for a few minutes about what you hope to achieve with your headshots. This helps us understand the tone you want, whether that is warm and approachable, polished and executive, or creative and artistic. Then we will start with some test shots to adjust the lighting and help you get comfortable in front of the lens.
Throughout the session, your photographer will give you specific direction. You might be asked to tilt your chin slightly, shift your weight, or think about something that makes you smile naturally. Small adjustments make a big difference in the final image. We can also show you selected shots on the camera so you can see how things are coming together.
If you start to feel stiff or your smile begins to look forced, we can take a short break. A few deep breaths, a sip of water, and a quick shake of the shoulders can help you relax. The best headshots happen when you feel comfortable, so there is no need to push through tension.
One thing that surprises many clients is how quickly they start to enjoy the experience. Once you see a few strong images on the screen, any initial awkwardness tends to fade. By the end of the session, most people are genuinely having fun.
At Pure7 Studios, Ryan Manthey is our studio owner and lead photographer, bringing more than twenty years of photography experience to his work. Ryan, Sarah, and Taylor are our dedicated team of professional photographers with decades of combined experience. Ryan handles studio portraits at our Freeport studio and other studio portrait sessions, while our team also photographs beach portraits and weddings.
After Your Session
Once your session wraps up, you might wonder what happens next. We carefully review the images and select the strongest ones for editing. This selection process ensures that your final gallery features your best expressions and most flattering angles.
Our editing style is natural and refined. We enhance the lighting, smooth temporary blemishes, and make subtle adjustments to ensure the colors look accurate. We do not over-retouch or create an artificial look. The goal is for you to look like yourself on your best day, not like someone else entirely.
Turnaround time varies depending on the package and our current schedule. We will explain the delivery timeline for your session so you know what to expect. Your finished images are delivered digitally, making them easy to use for your website, professional profiles, social media, and email signature. If you need a specific crop or format, let us know so we can discuss the best options for your intended use.
Clients sometimes ask how often they should update their headshots. A useful guideline is every two to three years, or whenever your appearance changes significantly. If you get a new hairstyle, change your glasses, or your current headshot no longer reflects how you look in person, it may be time for a refresh. Your headshot should represent the person who walks into the room.
We hope this guide answers your questions about how to prepare for headshots. A little preparation can make a noticeable difference in your comfort level and final images. If you are ready to book your session or have additional questions, we would love to hear from you.
Visit Pure7 Studios to learn more about our portrait photography, or explore our professional headshot and branding photography services.
You can also find us on Google Business Profile to learn more about our business and photography services.
When you are ready to schedule your headshot session, reach out to us through our contact page. We look forward to creating portraits that represent the best version of you.
About Ryan Manthey
Ryan Manthey is a photographer and co-owner of Pure7 Studios, creating professional headshots, family portraits, senior portraits, and other portrait photography throughout 30A and the Emerald Coast.